Privacy Policy

Last updated: January 2026

Data Controller Information

This privacy policy explains how smoothframehubae AS ("we", "us", or "our") collects, uses, and protects your personal data when you visit our website or use our services. smoothframehubae AS is the data controller responsible for your personal data, registered in Denmark with registration number CVR58694731.

Data Collection

We collect various types of personal data when you interact with our website and services. The data we collect includes information you provide directly to us, such as when you fill out contact forms, request consultations, or communicate with us via email or phone. This may include your name, email address, phone number, business information, and details about your analytics platform requirements.

We also automatically collect certain technical data when you visit our website, including your IP address, browser type, device information, pages visited, time spent on our site, and referring websites. This information helps us understand how our website is used and improve our services.

How We Use Your Information

We use the personal data we collect for several legitimate business purposes. The primary use of your data is to provide our beauty analytics platform comparison services, including responding to your enquiries, conducting platform analysis, preparing recommendations, and providing ongoing support throughout your platform selection process.

We also use your information to improve our services by analysing website usage patterns, understanding client needs, and developing better comparison methodologies. Additionally, we may use your contact information to send you relevant updates about new platform features, industry insights, or changes to our services, but only with your consent or where we have a legitimate interest to do so.

Cookies and Tracking Technologies

We may use cookies and tracking technologies for analytics, advertising, and remarketing purposes, including Google Ads. These technologies help us measure campaign effectiveness, deliver relevant advertisements, and improve our services. You can manage your cookie preferences at any time through our cookie consent banner.

Our website uses different types of cookies including necessary cookies for basic functionality, analytics cookies to understand website usage, functional cookies to remember your preferences, and marketing cookies for advertising purposes. For detailed information about our cookie usage, please refer to our cookie policy.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal data to third parties. We may share your information with trusted service providers who assist us in operating our website and conducting our business, such as web hosting providers, email service providers, and analytics platforms. These service providers are contractually bound to protect your data and use it only for the specified purposes.

We may also disclose your personal data if required by law, to protect our rights or safety, or in connection with a business transaction such as a merger or acquisition. In such cases, we will ensure appropriate protections are in place for your data.

Data Security

We implement appropriate technical and organisational security measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. These measures include encryption of data in transit, secure server configurations, regular security assessments, and access controls limiting who can view your personal information.

While we strive to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security but are committed to maintaining industry-standard protection measures.

Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, comply with legal obligations, resolve disputes, and enforce our agreements. Contact form submissions and enquiry data are typically retained for three years to allow for follow-up services and business relationship development.

Website analytics data is retained according to our analytics platform settings, typically 26 months for Google Analytics. Marketing and advertising data is retained for the duration of active campaigns and up to two years for performance analysis and optimisation purposes.

Your Rights

Under the General Data Protection Regulation (GDPR), you have several rights regarding your personal data. You have the right to access your personal data and receive information about how we process it. You can request correction of inaccurate or incomplete personal data, and in certain circumstances, you may request deletion of your personal data.

You also have the right to restrict processing of your personal data in specific situations, the right to data portability for data you have provided to us, and the right to object to processing based on legitimate interests. Additionally, you have the right to withdraw consent at any time where processing is based on consent, and the right to lodge a complaint with a supervisory authority.

International Data Transfers

Your personal data may be transferred to and processed in countries outside the European Economic Area (EEA) where our service providers are located. When we transfer data outside the EEA, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission or adequacy decisions.

Children's Privacy

Our services are not intended for individuals under the age of 16. We do not knowingly collect personal data from children under 16. If we become aware that we have collected personal data from a child under 16, we will take steps to delete such information promptly.

Changes to This Privacy Policy

We may update this privacy policy from time to time to reflect changes in our practices, legal requirements, or business operations. When we make significant changes, we will notify you by updating the "last updated" date and, where appropriate, provide additional notice such as email notification or prominent website notice.

Contact Information

If you have any questions about this privacy policy, wish to exercise your data protection rights, or need to contact us regarding data protection matters, please reach out to us using the following contact information:

Legal Basis for Processing

We process your personal data based on various legal grounds under GDPR, including your consent for marketing communications and certain cookies, performance of a contract when providing our services, compliance with legal obligations such as tax and accounting requirements, and legitimate interests for business operations, website analytics, and service improvement.

Supervisory Authority

If you believe we have not handled your personal data in accordance with applicable data protection laws, you have the right to lodge a complaint with the Danish Data Protection Agency (Datatilsynet) or your local supervisory authority.